Background: Starbucks joined the 'RED' campaign to fight AIDS in Africa nearly two years ago. Selling merchandise from gift cards to tumblers, Starbucks also came out with an East African blend coffee to support the program. A percentage of the sales of all the Starbucks 'Red' products goes to support research and treatment of AIDS in Africa. The gift card is a reloadable card that gives a percentage each time it's used. The 'RED' blend coffee is reminiscent of some softer Ethiopias and Kenyas, creating and African blend palatable for the everyday consumer.
Tasting: Aroma*****; sharp scents of sparkling pine and sweet honey, layered with punchy orange. Acidity***; some gentle biting along the back undersides of the tongue. Body***; a smooth, well-balanced body lingering somewhat on the back of the tongue. Flavor***; a myriad of subdued flavors including orange, lemons, black berries, and sweet honey.
I recommend this coffee as a good introductory African coffee. Also, obviously, anyone who buys with a philanthropic intent will benefit from this purchase.
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